Klarnow

Sales pipeline

A sales pipeline groups active opportunities by the stage they have actually reached. Stages might include new enquiry, fit checked, proposal sent and decision pending. Each stage needs a clear entry condition. Moving a card should represent evidence of progress, not a team's hope that the prospect is closer to paying.

Why it matters for your business

A pipeline makes the next commercial action visible. It also separates genuine opportunities from old conversations that are no longer moving, improving the quality of sales reviews.

A business example

A quote request stays in requirements gathering until the measurements are confirmed. It moves to proposal sent only when the actual quote has been delivered.

Illustrative example.

Your next step

Write a plain-language condition for entering and leaving each stage.

Explore Klarnow Call

Keep learning

Put this into practice with a Klarnow Academy guide