Klarnow is working with Pesa across a series of Manchester community activations designed to connect useful financial technology with the people and businesses already gathering around culture, sport and professional development.
The relationship is being built around more than visibility. Each activation needs a clear audience, a trackable action and a defined result so both organisations can understand what the partnership produced.
Planned activity includes community events and live experiences supported by Klarnow's campaign, creative and operating infrastructure. Results will be documented as the activations move from announcement to delivery.