The collaboration
More than a logo on a shirt.
Our work with Pesa brings a financial-services brand into the places people already connect: live events, football and Manchester’s creative community.
Klarnow brings the idea, creative direction and participant journey. Pesa becomes part of the experience, with an app discovery and verification step connected to participation.
A shared moment. A clear action.
City Chaos and All of Us met at Ordsall Park on 26 September 2026 and returned for a rematch on 10 October. The collaboration connected event creative, team registration and the Pesa app journey around the football itself.
The system behind the day matters as much as the shirt: who is joining, what they need before arrival and how the next action reaches them.
Build the relationship beyond the day.
This is how Klarnow connects culture with business: create a reason to take part, make the journey easy to follow and give the relationship somewhere to go next.
A collaboration story. Attendance, app acquisition and sales results are reported separately when verified.