Diagnosis
In Klarnow's business work, diagnosis means investigating what is preventing the desired commercial or operating result. It combines the founder's description with evidence about customers, tools, delivery and constraints. It should lead to a responsible recommendation, including when to simplify, delay or avoid work, rather than automatically recommending the largest possible installation.
Why it matters for your business
Diagnosis connects spending to an identifiable problem. It makes a proposal easier to assess because the scope can be traced back to a need and a success measure.
A business example
A founder describes poor conversion. The review separates low-quality traffic from a difficult order journey and slow replies before recommending what to change.
Illustrative example.Your next step
Bring the current customer journey, examples of where it fails and the result you want to improve.
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