Launch Now
Launch Now is the Klarnow stage where tested work is introduced to its intended audience with a clear route for use, support and feedback. Publishing a page is one part of launching it. The team also needs to know how customers will find it, what action they should take and how the outcome will be reviewed.
Why it matters for your business
A launch connects delivery to commercial learning. It helps avoid finished work sitting unused because nobody owns distribution, customer support or the first performance review.
A business example
A new enquiry page goes live with a working contact route, an agreed outreach message and a named person checking incoming requests.
Illustrative example.Your next step
Confirm the customer route, support owner, distribution action and first evidence review before announcing the work.
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