Lead capture
Lead capture is the process of recording an enquiry so the business can respond. Useful details usually include the person's contact route, what they need, relevant timing and how the enquiry arrived. Capturing a lead does not establish that it is a good fit, that the person has agreed to marketing or that a sale has occurred.
Why it matters for your business
A captured enquiry is recoverable work. An enquiry left only in someone's memory, an unread DM or an unassigned call log can be difficult to follow through consistently.
A business example
A private chef records an event enquiry with a date, guest count, location and preferred callback details before deciding whether to offer a consultation.
Illustrative example.Your next step
Choose the minimum fields needed for a useful response and put every enquiry into an owned queue.
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