Signal
In Klarnow's operating language, a signal is an event or piece of information that may require a business response. It could be a new enquiry, purchase, booking request, approval or delivery change. A signal becomes useful when its meaning, source and required next action are clear enough for the right person or workflow to handle it.
Why it matters for your business
Distinguishing signals from general activity helps a team focus on work that changes a customer outcome or decision. Not every notification deserves the same urgency or treatment.
A business example
A customer approving a proposal is a signal for the next agreed commercial step; a social like is a different kind of activity.
Illustrative example.Your next step
List the events that genuinely require action and define the owner and response for each.
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