Search intent
Search intent is the task someone is trying to complete when they search. They may want a definition, instructions, a comparison or a service they can buy. A phrase alone does not reveal the whole situation. Useful research checks the wording, available evidence and the kind of answer that would genuinely help the person.
Why it matters for your business
Intent helps decide which page to create and which next action belongs on it. A beginner looking for a meaning may need an example before they are ready to compare plans or book a call.
A business example
What is call forwarding? needs an explanation. Can I keep my number? also needs the provider checks and testing steps behind the answer.
Illustrative example.Your next step
Group questions by the job they express and avoid publishing several pages that answer the same thing.
Discuss your customer journey